Portfolio
Glen Campbell Chevrolet
Most advertising for car dealerships is obnoxious, loud and insults the intelligence of the consumer. Luckily for us, we found a car dealer who agreed completely (a needle in a haystack). In addition to creating the tagline "The Road to Satisfaction Leads to Campbell," we created an upbeat, original and catchy jingle and music bed to accompany this positioning platform. The television commercial, except for an interchanggeble donut for sales promotional purposes, was completely animated. Various road signs conveyed the many refreshing selling points of this family-owned and operated (for multiple generations) automotive dealership, while the viewer traveled through various scenes similar to the concept of many famous driving-related video games. This was the springboard for a successful professional relationship and friendship that stood the test of time, and resulted in a very successful endeavor on every level for both parties.
Services Provided
Consultation, strategy, project management, creative direction, copywriting, media planning and placement and production.
Television Commercial
Radio Commercial
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