Reality Check
Marketing is the lifeblood of any business. Without the proper marketing in place, you're pretty much a sitting duck. No business can grow, flourish or even survive without marketing. It's what informs potential customers about you, distinguishes you from your competition, gives you control over your image, increases sales to existing customers and helps you generate new ones. Building a successful business can't happen without marketing. Successful marketing does not happen overnight; it takes planning, commitment, originality, hard work and the right people driving it. Many small and mid-sized business don’t think they can afford to hire a quality marketing firm, but Virtual Edge Collaborative has changed all that.
Ask yourself these important questions before you decide you don't need any help from a company like us.
- Are you a business owner without the proper time or knowledge needed to effectively market your business?
Are you your company's sole marketing person in need of additional marketing support?
- Have you spoken to or worked with traditional marketing firms in the past that were too expensive, didn’t listen to your needs, treated you like the low man on the totem poll because you didn't have a Fortune 500 company budget, had huge egos, were not proactive or passed you off to an inexperienced account person?
- Are you tired of working with and trying to manage a barrage of undependable, non-marketing savvy, one-dimensional freelancers?
- Are your sales and profit margins steadily increasing?
- Is your company growing?
- Does your target market know who you are?
- Do they know what makes you a better choice than your competitors?
- Are you marketing to the right people using the appropriate tools?
- Do you have a formal marketing plan to follow or are you flying blind?
- Does your marketing focus more on the benefits of your offerings vs. just the features?
- Does your marketing look and sound like it was professionally created?
- Are you and your employees able to properly describe what your company does and its attributes in a 30-sec elevator pitch?
- Do your employees understand the rhyme and reason behind your marketing efforts?
- Does your marketing properly position your company and effectively tell its story?
- Do you have a strong and consistent identity?
- Are your marketing materials written by a professional copywriter? Are they clear and concise?
- Do you have a professional, engaging, informative and functional website?
- Have you taken full advantage of leveraging your website as a lead generation tool?
- Is your website optimized for the search engines, and equipped with the proper web metrics tools to properly monitor its traffic?
- Are you a new business start-up that is unsure of what marketing items you need to properly launch your company? If so, our business start-up marketing launch checklist is the perfect place to start.
or call us at 724+766+1040 to schedule a free consultation.


