Reality Check

Marketing is the lifeblood of any business. Without the proper marketing strategy in place, you're pretty much a sitting duck. No business can grow, flourish, or even survive without marketing. It's what informs potential customers about you, distinguishes you from your competition, gives you control over your image, increases sales to existing customers, and helps you attract the right customers. Small business marketing is especially challenging because you have to do more with less, which is why working with a marketing company like Virtual Edge makes sense. Because of our "no frills" business model, we can stretch your marketing dollars further, while still delivering world-class work. We specialize in small business marketing.

Ask yourself these important marketing questions before you decide you don't need any help marketing your business from a company like us.

Does your target market know who you are?

Do they know what makes you a better choice than your competitors?

Are your sales and profit margins soaring? Is your company growing?

Are you spending too much time on marketing instead of your other responsibilities?

Are you spending too much money on an expensive advertising agency, graphic design studio, or web design firm?

Do you have a strong brand identity?

Is your branding and messaging consistent throughout all of your marketing pieces?

Do you have an established marketing budget to work from or are you spending your marketing dollars on impulse?

Are you marketing to the right people using the appropriate tools?

Have you taken full advantage of online marketing (e.g., banner ads, eNewsletters, landing pages, pay-per-click advertising, etc.)?

Is your web site professional, informative, and easy to navigate through, and bringing in business?

Is your web site professionally optimized for the search engines?

Do you have a formal marketing plan to follow or are you flying blind?

Is your marketing original and engaging?

Does your marketing look and sound like it was professionally created?

Do you have an intriguing 30-sec elevator pitch that anyone in your company can recite when they are describing what your business does and its attributes?

Do your employees understand the rhyme and reason behind your marketing efforts?

Is your internal marketing weaker than your external marketing?

Does your marketing properly position your company and effectively tell its story?

Do you need professional marketing help, but cannot afford to pay the high fees of an advertising agency?