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Rosina Food Products
How do you make one small food products company a household name among many? You get very creative via a catchy jingle concept that concludes every one of their radio commercials, turn their products into speaking characters that include a talking grill and oven, and spend their limited media budget like it was your own money—targeting only the markets where distribution, market share and audience potential is greatest. Both of these radio campaigns (for two separate products) aired in markets such as Charlotte, Raleigh-Durham, Minneapolis St. Paul, and numerous cities in New York and Pennsylvania. Not only did consumers enjoy and remember these fun commercials, sales jumped dramatically as well.
Services Provided
Consultation, strategy, project management, creative direction, copywriting, media planning and placement and production.
Radio Commercial 1
Radio Commercial 2
to schedule a free, no-obligation consultation.
